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Showing posts from May 5, 2019

FINAL THOUGHTS...

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“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, 'I lived through this horror. I can take the next thing that comes along.'” – Eleanor Roosevelt When I began this program a year ago, I jumped in with both feet.   I had wanted this for a very long time, and it was almost as if I had been given a “do-over.”     All I knew was that life had recently thrown me several nasty curveballs, and I felt that going back to graduate school after 15 years was the best way to deal with them.   The thought of graduation, over a year away, seemed forever in the distance, and I had no real plans or ideas of where I was headed or what I wanted to do afterward.   Now, I am one term and one class away from graduation (ten weeks), and I am feeling more terrified than ever.   In essence, I am starting over mid-life and it scares me.   While I believe I finally determined what I would love to do
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The Purse Strings are Connected to the Heartstrings

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“You can never go wrong by investing in communities and the human beings within them.”  –  Pam Moore (@pammktgnut ) There are many ways in which companies differ from one another.  Some provide services while others provide products, some are large and others are small or simply start-up companies, others are based on a cause.  Literally, the list is endless.  But there is one very important factor regardless the size of the business or what they sell or do, one that many people often forget about.  Something so important that it can take a company or idea and turn them into a huge success or into an overnight failure.  Public Relations or PR!  Every company does it, whether they realize it or not.  Some companies are large enough, and are making enough money to afford an in-house PR person, department or even hire a PR company to do this for them.  Other smaller businesses just getting started may have to do this on their own.  Regardless of how it gets done, PR is so important b
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CROWDSOURCING: NEVER UNDERESTIMATE HUMAN GENEROSITY

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“The fellow that can only see the week ahead is always the popular fellow, for he is looking with the crowd.   But the one that can see years ahead, he has a telescope but he can’t make anybody believe that he has it.”   - Will Rogers The concept of crowdsourcing is not necessarily a new idea.  Although, when many people think about it, they believe it started with social media and the Internet.  Not true.  Actually, the basic concept of crowdsourcing has been around for hundreds of years.  Bloomberg Cities tells the story of how the British government used “crowdsourcing” to resolve their issue regarding navigation at sea in the 1700s.  Obviously, this was just a few years before we had social media.  That being said, people use crowdsourcing campaigns for various reasons today.  Sites like GoFundMe and Kickstarter have been created so innovative, remarkable, genuine, and sometimes deceitful people can change the world.  Or maybe simply change one person’s life.  Either way, t
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Ads, Ads, Everywhere!!

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“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt As someone with a marketing degree, I was taught years ago there is advertising everywhere.   Literally everywhere! 
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The Evolution of the Media

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“The media, like anything else, can be bought. Everything, it seems, has its price. Even the free press.”   ―  Lance Morcan,  The Orphan Conspiracies: 29 Conspiracy Theories from The Orphan Trilogy    ( https://www.goodreads.com/quotes/tag/free-press ) Money talks.  We all know that.  Now, money may not make you a happier person in the end, but it sure does help pay the bills.  So really, it shouldn’t come as a surprise to anyone that traditional media is slowly dying a painful death.  “Traditional media” as we know it is being replaced by the sexier, much cooler, considerably more cost-effective new guy, the Internet. Traditionally, newspapers were extremely partisan and geared toward their voters who subscribed to the papers, because that was how they stayed in business.   However, around the turn of the 20 th century, advertising was responsible for the majority of the incoming revenue of most American news organizations, and they were able to change their style.   “Rep
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